According to a survey conducted by in South Korea in 2025, around percent of respondents stated that they did not want to see sponsored ads on social media platforms. Of those who were willing to view such ads, about percent were only interested in personalized, targeted ads, while a similar share wanted to use them to find good offers or discounts.
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Rakuten Insight. (July 23, 2025). Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
Rakuten Insight. (2025). Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms in South Korea as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/ (last visited July 30, 2026)
Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025 [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1404146/south-korea-social-media-sponsored-ad-view-willingness/
