The survey question was: "Do you want to view sponsored advertisements on social media platforms? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 904 respondents
25-34 years: 1,025 respondents
35-44 years: 668 respondents
45-54 years: 179 respondents
55 and older: 108 respondents
Citation formats
Willingness to see sponsored social media advertising Vietnam 2023, by age group
According to a survey on social media advertising conducted by in July 2023, approximately ** percent of respondents aged 35 to 44 years expressed their willingness to view sponsored advertisements on social media platforms due to the attraction of good offers or discounts. Meanwhile, ** percent of respondents from that age group preferred not to view any advertisements.
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group." Chart. August 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms among Consumers in Vietnam as of July 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Aug 2023, /statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/ (last visited August 05, 2026)
Willingness to view sponsored advertisements on social media platforms among consumers in Vietnam as of July 2023, by age group [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: /statistics/1405053/vietnam-willingness-to-view-sponsored-social-media-advertising-by-age-group/
