According to a survey conducted by in July 2023, ** percent of the male respondents in Japan did not want to see sponsored ads on social media platforms. The share among women was somewhat lower. The survey also showed that women on average were more open to viewing personalized ads than men.
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender." Chart. August 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms in Japan as of July 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Aug 2023, /statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/ (last visited August 04, 2026)
Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: /statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/
