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Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of July 2023, by gender

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Source

In cooperation with
Release date

August 2023

Region

Taiwan

Survey time period

July 13 to July 31, 2023

Number of respondents

8,097 respondents

Age group

16 years and older

Special properties

among respondents who want to see social media ads

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased an item after viewing an ad on social media?"

Total may not sum up to 100 percent due to rounding.

There were 4,800 female and 3,297 male respondents.

Citation formats

Influence of social media ads in purchases in Taiwan 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2023
A 2023 survey conducted by revealed that advertisements on social media platforms had a limited impact on purchase decisions in Taiwan. Only **** percent of female and ** percent of male respondents had made more than *** times of purchases after seeing social media ads in the last 12 months prior to the survey period.
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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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