According to a survey conducted by in South Korea in 2025, around percent of female and of male respondents stated that they did not want to see sponsored ads on social media platforms. Of those who were willing to view such ads, respondents were most interested in finding good offers or discounts.
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Rakuten Insight. (July 23, 2025). Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025, by gender." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
Rakuten Insight. (2025). Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms in South Korea as of June 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/ (last visited August 03, 2026)
Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025, by gender [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1404149/south-korea-social-media-sponsored-ad-view-willingness-by-gender/
