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Reasons for looking at advertisements on social media platforms in Taiwan as of July 2023

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Source

In cooperation with
Release date

August 2023

Region

Taiwan

Survey time period

July 13 to July 31, 2023

Number of respondents

11,585 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Do you want to view sponsored advertisements on social media platforms? (choose up to 3 of the most relevant answers)"

Citation formats

Reasons for viewing social media ads Taiwan 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2023
Personalized content has become increasingly important for the success of social media advertising. According to a 2023 survey conducted by in Taiwan, over ** percent of respondents said they were only interested in viewing social media ads that are customized to their interests or likes. On the contrary, one in **** respondents expressed their wish not to see sponsored advertisements on social media platforms.
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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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