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Frequency of purchasing on social media in the last 12 months among consumers in Thailand as of February 2025, by age group

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Source

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Release date

March 2025

Region

Thailand

Survey time period

February 12 to 28, 2025

Number of respondents

11,573 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"
Respondents count per age bracket is as follows:
16-24 years: 2,599 
25-34 years: 3,667 
35-44 years: 3,010 
45-54 years: 1,743 
55 and older: 554

Citation formats

Social commerce shopping frequency Thailand 2025, by age

Published by
F. Watty,
Apr 25, 2025

According to a survey conducted in Thailand in February 2025, the majority of the respondents from all age groups indicated that they regularly bought items on social media more than *** times in the past 12 months. The ** to ** and ** to ** age groups had the lowest percentage, at **** percent, among the participants who had never shopped on social media.

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Topics

Social commerce in ThailandInternet usage in ThailandRetail sector in ThailandE-commerce in ThailandRetail shopping behavior in Thailand
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