| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55 years and above |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
March 2025
More information
Region
Philippines
Survey time period
February 12 to 28, 2025
Number of respondents
7,630 respondents
Age group
16 years and older
Special properties
among respondents who made a purchase on social media
Method of interview
Online survey
Supplementary notes
Original question: "Why did you purchase something on social media?"
Multiple answers were allowed.
Age breakdown:
16-24 years: 1,225Â
25-34 years: 2,861Â
35-44 years: 2,147
45-54 years: 995
55 and older: 402
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