According to a survey conducted in Vietnam in February 2023, ** percent of female and ** percent of male respondents stated that they used Facebook the most for online shopping in the past 12 months. The same survey also revealed that clothing was the most popular purchased item among all genders on social media platforms.
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Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
Rakuten Insight. "Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
Rakuten Insight. (2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases in The past 12 Months among Consumers in Vietnam as of February 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2023, /statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
Rakuten Insight, Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/ (last visited August 04, 2026)
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: /statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
