Original question: "What item(s) did you purchase on social media? Choose all that applies."
The survey was conducted among respondents of the following age groups:
16-24 years: 827 respondents
25-34 years: 1,120 respondents
35-44 years: 637 respondents
45-54 years: 198 respondents
55 and older: 99 respondents
Citation formats
Most purchased items among consumers on social media Vietnam 2023, by age group
According to a survey conducted in Vietnam in February 2023, ** percent of respondents aged from 16 to 24 stated that they purchased clothing the most on social media, followed by cosmetics and beauty products. The same survey revealed that Facebook was the most popular social platform for online shopping.
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Rakuten Insight. (March 15, 2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/
Rakuten Insight. "Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group." Chart. March 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/
Rakuten Insight. (2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/
Rakuten Insight. "Leading Products to Be Purchased by Consumers on Social Media in Vietnam as of February 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2023, /statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/
Rakuten Insight, Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/ (last visited July 31, 2026)
Leading products to be purchased by consumers on social media in Vietnam as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: /statistics/1373770/vietnam-products-purchased-on-social-media-by-age-group/
