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Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023, by gender

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Source

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Release date

March 2023

Region

Vietnam

Survey time period

February 9 to 28, 2023

Number of respondents

3,012 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

The survey was conducted among 1,584 female respondents and 1,428 male respondents.

Citation formats

Frequency of using social commerce Vietnam 2023, by gender

Published by
F. Watty,
Mar 20, 2023
According to a survey conducted in Vietnam in February 2023, ** percent of female and ** percent of male respondents stated they shopped more than *** times on social media in the past 12 months. The same survey revealed that Facebook was the most popular social platform for online shopping.
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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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