Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that applies."
The survey was conducted among respondents of the following age groups:
16-24 years: 827 respondents
25-34 years: 1,120 respondents
35-44 years: 637 respondents
45-54 years: 198 respondents
55 and older: 99 respondents
Citation formats
Social media platforms used for shopping Vietnam 2023, by age group
According to a survey conducted in Vietnam in February 2023, ** percent of respondents aged from 16 to 24 stated that they used Facebook and TikTok the most for online shopping in the past 12 months. The same survey also revealed that clothing was the most popular purchased item among all age groups on social media platforms.
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Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1373772/vietnam-leading-social-media-platforms-for-shopping-by-age-group/
Rakuten Insight. "Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by age group." Chart. March 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1373772/vietnam-leading-social-media-platforms-for-shopping-by-age-group/
Rakuten Insight. (2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1373772/vietnam-leading-social-media-platforms-for-shopping-by-age-group/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases in The past 12 Months among Consumers in Vietnam as of February 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2023, /statistics/1373772/vietnam-leading-social-media-platforms-for-shopping-by-age-group/
Rakuten Insight, Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1373772/vietnam-leading-social-media-platforms-for-shopping-by-age-group/ (last visited July 31, 2026)
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: /statistics/1373772/vietnam-leading-social-media-platforms-for-shopping-by-age-group/
