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Frequency of purchasing something on social media during the last 12 months in Singapore as of February 2025, by gender

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Source

In cooperation with
Release date

March 2025

Region

Singapore

Survey time period

February 12 to 28, 2025

Number of respondents

3,635 respondents

Age group

16 years and older

Special properties

based on 2,118 female and 1,517 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

The survey was conducted among 2,118 female and 1,517 male respondents.

Citation formats

Frequency of purchasing something using social media Singapore 2025, by gender

Published by
F. Watty,
Nov 26, 2025

According to a survey conducted by in Singapore in 2025 on the frequency of purchases on social media during the last 12 months, approximately ** percent of female and ** percent of male respondents answered that they regularly shopped on social media. The same survey indicated that convenience was the main driver of social media purchases among Singaporean consumers.

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