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Purchase frequency of shopping on social media platforms worldwide from 2021 to 2022 and 2024

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Source

Release date

November 2024

Region

Worldwide

Survey time period

September 2024

Number of respondents

8,000 consumers*

Supplementary notes

The source does not provide information on 2023 figures.

* Respondents from the United States, the United Kingdom, France, Germany, Canada, Australia, and India.

Citation formats

Social commerce purchase frequency worldwide 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 8, 2025

In 2024, a global survey revealed that more than **** of the respondents had made one or two purchases using social media platforms. This represents a rise from 2021, when only about **** of shoppers worldwide had engaged in social commerce. Additionally, the share of consumers who had never made purchases through social sites decreased, dropping from ** percent in 2021 to ** percent in 2024.

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Topics

Social commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesSocial commerce in Europe
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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