Retail shopping behavior in Thailand - statistics & facts
As one of the most influential economies in Southeast Asia, Thailand’s thriving retail industry has become a point of interest among domestic and international consumers. Its capital city, Bangkok, is the country’s major hub for retail, attracting tourists with the variety of products and services offered. Apart from tourism, another of the main drivers of the retail sector is e-commerce. The internet has played a significant role in shaping consumer lifestyle and ultimately consumer demand. Despite the ample opportunities presented by this sector, the retail market in Thailand has been substantially affected by the COVID-19 pandemic. Retail sales in the country has shown fluctuations over the past months, achieving around 7.5 percent growht as of February 2022.
