According to a survey conducted in Thailand on leading products bought on social media in February 2025, cosmetics and beauty products had the highest purchase rate among female respondents at around ** percent, followed by clothing. Meanwhile, the men in this survey preferred buying clothes and consumer electronics.
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Rakuten Insight. (March 27, 2025). Main products purchased on social media among consumers in Thailand as of February 2025, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1375647/thailand-items-purchased-on-social-commerce-by-gender/
Rakuten Insight. "Main products purchased on social media among consumers in Thailand as of February 2025, by gender." Chart. March 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1375647/thailand-items-purchased-on-social-commerce-by-gender/
Rakuten Insight. (2025). Main products purchased on social media among consumers in Thailand as of February 2025, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1375647/thailand-items-purchased-on-social-commerce-by-gender/
Rakuten Insight. "Main Products Purchased on Social Media among Consumers in Thailand as of February 2025, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2025, /statistics/1375647/thailand-items-purchased-on-social-commerce-by-gender/
Rakuten Insight, Main products purchased on social media among consumers in Thailand as of February 2025, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1375647/thailand-items-purchased-on-social-commerce-by-gender/ (last visited July 30, 2026)
Main products purchased on social media among consumers in Thailand as of February 2025, by gender [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375647/thailand-items-purchased-on-social-commerce-by-gender/