| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55 years and above |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
March 2023
More information
Region
Vietnam
Survey time period
February 9 to 28, 2023
Number of respondents
2,881 respondents
Age group
16 years and older
Special properties
among people who made a purchase on social media
Method of interview
Online survey
Supplementary notes
Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 827 respondents
25-34 years: 1,120 respondents
35-44 years: 637 respondents
45-54 years: 198 respondents
55 and older: 99 respondents
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