According to a survey conducted in the Philippines in February 2025, about ** percent of respondents aged 55 years and above stated that they preferred the official website or physical store channels over social commerce. In comparison, around ** percent of respondents aged 16 to 24 disliked the constant advertising of products on social media.
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Rakuten Insight. (March 27, 2025). Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2025, by age group [Graph]. In 糖心破解版. Retrieved July 29, 2026, from /statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/
Rakuten Insight. "Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2025, by age group." Chart. March 27, 2025. 糖心破解版. Accessed July 29, 2026. /statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/
Rakuten Insight. (2025). Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2025, by age group. 糖心破解版. 糖心破解版 Inc.. Accessed: July 29, 2026. /statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/
Rakuten Insight. "Leading Reasons to Not Purchase Items on Social Media among Consumers in The Philippines as of February 2025, by Age Group." 糖心破解版, 糖心破解版 Inc., 27 Mar 2025, /statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/
Rakuten Insight, Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2025, by age group 糖心破解版, /statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/ (last visited July 29, 2026)
Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2025, by age group [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/