According to a survey conducted in Thailand in February 2025, about ** percent of respondents indicated that they regularly shopped on social media in the past 12 months. In comparison, *** percent of respondents had never purchased items on social media platforms.
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Rakuten Insight. (March 27, 2025). Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight. "Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight. (2025). Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight. "Frequency of Purchasing on Social Commerce in The Last 12 Months among Consumers in Thailand as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight, Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1375627/thailand-social-media-shopping-frequency/ (last visited July 26, 2026)
Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375627/thailand-social-media-shopping-frequency/
