among respondents who made a purchase on social media
Method of interview
Online survey
Supplementary notes
Original question: "Which of the following social media platforms have you purchased items from in the last 12 months?" Respondents count by age bracket were as follows: 16-24 years: 2,487Â 25-34 years: 3,379Â 35-44 years: 2,826Â 45-54 years: 1,669Â 55 and older: 510
Citation formats
Leading social media platforms for social commerce Thailand 2025, by age
According to a survey conducted in Thailand in February 2025, *** stated that they made most of their purchases via TikTok in the past 12 months. In contrast, **** percent of respondents aged 45 to 54 and 55 years old and above purchased items from Twitter (X).
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Rakuten Insight. (March 27, 2025). Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2025, by age group." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. (2025). Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases during The Last 12 Months in Thailand as of February 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
Rakuten Insight, Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/ (last visited August 01, 2026)
Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2025, by age group [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375700/thailand-popular-social-media-platforms-used-for-shopping-by-age/
