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Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category

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Source

Release date

May 2022

Region

United States

Survey time period

March 2022

Number of respondents

*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*The source states that the sample size was between 514 and 2,036 depending on the market; the sample size for U.S. specifically was not provided.

Citation formats

Consumers finding video game product placements effective U.S. 2022, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 3, 2022
According to a survey about product placement conducted among consumers in the United States in March 2022, ** percent of respondents said they felt electronics brands benefitted the greatest from appearing in video games. This was followed by ** percent of respondents citing car brands, and ** percent mentioning food brands.
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