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Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022

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Sources

Release date

August 2022

Region

Worldwide

Survey time period

August 20, 2022

Number of respondents

<400

Special properties

marketers in North America, Europe, Asia, and Australia

Supplementary notes

The source does not specify the date of the survey.

Citation formats

Top metrics delivered by influencers according to marketers worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 26, 2022

According to a survey conducted among marketers in North America, Europe, Asia, and Australia and released in August 2022, ** percent of respondents named increased engagement as the metric most effectively fulfilled by influencer marketing. Around ** percent of marketers cited social media traffic increase as the best-performing metric delivered by influencers, while ** percent mentioned a lifting of brand metrics being the most effectively delivered metric.

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