According to a 2024 survey carried out among marketing professionals in Italy, **** percent of respondents said they invested in influencer marketing in the food sector. Around **** percent of the interviewees reported spending on influencer marketing in the lifestyle segment, while **** percent cited the beauty sector.
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ONIM. (July 5, 2024). Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1372425/top-sectors-influencer-marketing-italy/
ONIM. "Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024." Chart. July 5, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1372425/top-sectors-influencer-marketing-italy/
ONIM. (2024). Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1372425/top-sectors-influencer-marketing-italy/
ONIM. "Leading Sectors for Influencer Marketing Investments According to Marketers in Italy as of July 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jul 2024, /statistics/1372425/top-sectors-influencer-marketing-italy/
ONIM, Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1372425/top-sectors-influencer-marketing-italy/ (last visited July 26, 2026)
Leading sectors for influencer marketing investments according to marketers in Italy as of July 2024 [Graph], ONIM, July 5, 2024. [Online]. Available: /statistics/1372425/top-sectors-influencer-marketing-italy/