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Level of creative control exercised by brands in influencer marketing according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022

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Source

Release date

May 2022

Region

United Kingdom

Survey time period

spring 2022

Number of respondents

208 respondents

Special properties

among marketing decision-makers

Supplementary notes

Original question: "When thinking about influencer marketing specifically, how much input should a brand have in posts? Select one"
The source does not provide information about survey methodology.

Citation formats

Level of control over influencer marketing exercised by brands in the UK 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2022
During a 2022 survey carried out in the United Kingdom, nearly ** percent of responding business-to-consumer (B2C) marketers said they thought the brand should have full creative control of influencer marketing posts; another ** percent believed they brand should have some control.
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