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Frequency of seeing promotional postings on social media in Japan as of June 2023

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Sources

Release date

July 2023

Region

Japan

Survey time period

June 14, 2023

Number of respondents

1,000*

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

*All respondents had previously stated that they had seen PR postings of influencers, entertainers, or aggregate accounts on social networking services.

Survey question: "How often did you see PR postings of influencers, entertainers, or aggregate accounts in the past year?"

Citation formats

Frequency of viewing PR posts on social media Japan 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 27, 2023
According to a survey conducted in Japan in June 2023, more than a quarter of the respondents see promotional postings of influencers, entertainers, or aggregate accounts on social media almost every day. The combined share of people who stated that they see such postings at least on a weekly basis amounted to ** percent.
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