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Key metrics used by marketers to determine the success of e-mail marketing campaigns post Apple's mail privacy protection (MPP) worldwide in 2022

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Source

Release date

January 2023

Region

Worldwide

Survey time period

October 27 to November 28, 2022

Number of respondents

153 respondents

Special properties

email marketers, email developers, email designers, deliverability experts

Method of interview

Email survey

Supplementary notes

The survey demographic consists of representatives from the following countries: Australia, Canada, France, India, Israel, Mexico, Nepal, the Netherlands, Pakistan, Poland, Spain, the UK, and the U.S.

Citation formats

E-mail marketing key metrics used post-Apple MPP worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 5, 2023
During a survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the number of users who saw an ad and proceeded to click on it after seeing it - was still the most preferred metric to determine the success of e-mail marketing campaigns post-Apple's mail privacy protection (MPP) - ** percent of respondents chose it. Apple's MPP is a consumer protection program that prevents marketers from finding out further information linked to a user's online activity and IP address after interacting with advertisements.
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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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