Social media advertising and marketing in France - statistics & facts
Social media, as the term implies, was initially a platform for exchange and entertainment. With the rise of digital advertising tools in marketing, experts are pushing investments in the field of social media, taking advantage of the direct communication between a brand and a potential buyer. In 2018, digital advertising revenue in France amounted to 5.5 billion U.S. dollars, which was the third highest value in Europe. Investments in social media ads saw a growth of around 21 percent from 2018 to 2019, reaching 1.4 billion euros. Marketers have recognized the potential selling value of the platforms, as well as the means to network between companies.
