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Share of Instagram influencers involved in fraud worldwide from 2023 to 2024, by number of followers

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Release date

January 2025

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Region

Worldwide

Survey time period

2023 and 2024

Supplementary notes

The source does not provide publication date, instead access date is used.

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A majority of Instagram mega-influencers with more than * followers worldwide were involved in fraudulent activities to inflate their engagement and follower figures in 2024. Mega-influencers and celebrities involved in fraud accounted for **** percent of the total that year. The average share of influencers involved in fraud decreased by **** percent, reaching **** percent.

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Overview

5

Benchmark

6

Reach

8

User Demographics

8

Influencers

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Advertising & marketing

7

Engagement

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* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

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For single users

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Free Statistics
Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 99 users

Talk to sales for pricing

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