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Willingness to pay for quality ad inventory among marketers in Europe as of May 2022

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Source

Release date

July 2022

Region

Europe

Survey time period

May 2022

Number of respondents

119 respondents

Supplementary notes

The source does not provide a date of survey. The date provided is the release date.

Citation formats

Willingness to pay for quality ad inventory in Europe 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 26, 2022
During a 2022 survey carried out among marketers from Europe, ** percent of respondents stated buying inventory in a quality media environment was important for them. However, only ** percent of respondents said they were to pay a premium for higher quality, premium, trusted inventory. Nearly half of the respondents said that buying inventory at as low a cost as possible was important to them.
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Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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