Throughout 2024, little more than of digital advertising spending in Brazil was bought through ad agencies. The remaining ** percent were purchased directly.
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IAB Brasil. (April 24, 2025). Distribution of digital advertising spending in Brazil in 2024, by purchase model [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/279154/brazil-rtb-digital-display-ad-spending/
IAB Brasil. "Distribution of digital advertising spending in Brazil in 2024, by purchase model." Chart. April 24, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/279154/brazil-rtb-digital-display-ad-spending/
IAB Brasil. (2025). Distribution of digital advertising spending in Brazil in 2024, by purchase model. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/279154/brazil-rtb-digital-display-ad-spending/
IAB Brasil. "Distribution of Digital Advertising Spending in Brazil in 2024, by Purchase Model." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Apr 2025, /statistics/279154/brazil-rtb-digital-display-ad-spending/
IAB Brasil, Distribution of digital advertising spending in Brazil in 2024, by purchase model ÌÇÐÄÆÆ½â°æ, /statistics/279154/brazil-rtb-digital-display-ad-spending/ (last visited July 20, 2026)
Distribution of digital advertising spending in Brazil in 2024, by purchase model [Graph], IAB Brasil, April 24, 2025. [Online]. Available: /statistics/279154/brazil-rtb-digital-display-ad-spending/