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What is the share of digital in your planned marketing and advertising budget for 2022?

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Sources

Release date

December 2021

Region

Russia

Survey time period

September 2021

Number of respondents

967 respondents

Special properties

marketing specialists from 786 companies

Citation formats

Digital share in marketing spend in Russia 2022, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2022
According to the survey, marketing specialists working in mass media companies in Russia planned to allocate nearly ** percent of their total marketing and advertising spending on digital channels on average in 2022. The second-largest share was observed in the e-commerce sector, at over ** percent.
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Digital advertising worldwideInternet usage worldwideDigital retail media advertising worldwideAdvertising worldwideSocial media advertising and marketing worldwide
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per month, billed annually 1
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