During an April 2021 survey carried out among adult consumers from the United Kingdom, respondents stated they believed the responsibility for ensuring that ads did not run with dangerous, offensive, or inappropriate content lay with all stakeholders. Ad agencies were seen as responsible for ** percent of respondents, website owners by ** percent, advertisers by ** percent, and ad technology providers by ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Trustworthy Accountability Group. (May 13, 2021). Entity responsible for ad adjacency according to consumers in the United Kingdom as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1276879/entity-ad-adjacency-uk/
Trustworthy Accountability Group. "Entity responsible for ad adjacency according to consumers in the United Kingdom as of April 2021." Chart. May 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1276879/entity-ad-adjacency-uk/
Trustworthy Accountability Group. (2021). Entity responsible for ad adjacency according to consumers in the United Kingdom as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1276879/entity-ad-adjacency-uk/
Trustworthy Accountability Group. "Entity Responsible for Ad Adjacency According to Consumers in The United Kingdom as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2021, /statistics/1276879/entity-ad-adjacency-uk/
Trustworthy Accountability Group, Entity responsible for ad adjacency according to consumers in the United Kingdom as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/1276879/entity-ad-adjacency-uk/ (last visited July 16, 2026)
Entity responsible for ad adjacency according to consumers in the United Kingdom as of April 2021 [Graph], Trustworthy Accountability Group, May 13, 2021. [Online]. Available: /statistics/1276879/entity-ad-adjacency-uk/
