During a survey carried out among advertising professionals in Europe in early 2023, ** percent of respondents stated that they thought connected TV needed help to tackle brand safety issues; **** percent named artificial intelligence in this context.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Europe. (March 15, 2023). Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1378538/ad-channels-help-europe/
IAB Europe. "Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023." Chart. March 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1378538/ad-channels-help-europe/
IAB Europe. (2023). Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1378538/ad-channels-help-europe/
IAB Europe. "Advertising Channels in Need of Help to Tackle Brand Safety According to Advertising Professionals in Europe as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2023, /statistics/1378538/ad-channels-help-europe/
IAB Europe, Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1378538/ad-channels-help-europe/ (last visited July 16, 2026)
Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023 [Graph], IAB Europe, March 15, 2023. [Online]. Available: /statistics/1378538/ad-channels-help-europe/
