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How much would you be willing to pay additionally for sustainable packaging?

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Sources

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Release date

August 2024

Region

Germany

Survey time period

May 2024

Number of respondents

2,035 respondents

Method of interview

Online survey

Citation formats

Willingness to pay extra for sustainable product packaging in Germany 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025

In 2024, around ** percent of respondents to a survey in Germany were willing to pay less than five percent extra for sustainable product packaging. Only **** percent of respondents were willing to pay more than 20 percent on top for sustainable packaging.

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