The source adds the following information: "From 2016-2018, question asked was What percentage of your, or your clients' typical, overall marketing budget is being allocated to mobile marketing and advertising? 2016 n=261, 2017 n=421, 2018 n=442 In 2019, question asked was What percentage of your, or your clients', typical marketing and advertising budgets are being allocated to mobile marketing and advertising? 2019 n=330"
Citation formats
Mobile marketing budget allocation in EMEA 2016-2019
The share of marketing budget spent on mobile has grown over the last few years in Europe, the Middle East and Africa (EMEA). In 2019, ** percent of respondents were spending more than a quarter of their marketing budget on mobile marketing and advertising. The share of marketers that spent less than *** percent has also decreased.
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WARC, & MMA. (October 21, 2019). Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC, und MMA. "Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019." Chart. October 21, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC, MMA. (2019). Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC, and MMA. "Share of Budget Allocated to Mobile Marketing and Advertising in Europe, The Middle East and Africa (Emea) from 2016 to 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2019, /statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC & MMA, Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019 ÌÇÐÄÆƽâ°æ, /statistics/1062058/mobile-marketing-budget-allocation-emea/ (last visited July 21, 2026)
Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019 [Graph], WARC, & MMA, October 21, 2019. [Online]. Available: /statistics/1062058/mobile-marketing-budget-allocation-emea/
