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Concern about data protection in programmatic advertising in Europe from 2018 to 2021

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Source

Release date

October 2021

Region

Europe

Survey time period

2018 to 2021

Number of respondents

(varies depending on the year of survey)

Method of interview

Online survey

Citation formats

Concern about data protection in programmatic advertising in Europe 2018-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 6, 2021
In 2021, the protection of personal data was a concern for ** percent of European advertisers investing in programmatic advertising. Ad tech groups and agencies were somehow less concerned (** and ** percent, respectively). The level of concern among agency respondents more doubled between 2020 and 2021.
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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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