During a survey conducted among marketing and advertising professionals in North and South America as well as in Europe in July 2023, nearly ** percent of respondents considered that generative AI poses significant risks to brand safety and misinformation. For ** percent of the professionals, the technology represents a moderate risk to keep a brand's reputation safe.
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Basis Technologies. (July 27, 2023). Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1405095/ai-risk-level-brand-safety/
Basis Technologies. "Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023." Chart. July 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1405095/ai-risk-level-brand-safety/
Basis Technologies. (2023). Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1405095/ai-risk-level-brand-safety/
Basis Technologies. "Share of Professionals Believing Generative Artificial Intelligence (Ai) Posed a Brand Safety and Misinformation Risk Worldwide as of July 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2023, /statistics/1405095/ai-risk-level-brand-safety/
Basis Technologies, Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1405095/ai-risk-level-brand-safety/ (last visited July 24, 2026)
Share of professionals believing generative artificial intelligence (AI) posed a brand safety and misinformation risk worldwide as of July 2023 [Graph], Basis Technologies, July 27, 2023. [Online]. Available: /statistics/1405095/ai-risk-level-brand-safety/
