Share of consumers who thought that brands should be concerned about their ads appearing next to negative content on a website or app in the United States as of November 2021
Characteristic
Share of respondents
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During a November 2021 survey carried out among adult consumers from the United States, nearly ** percent of respondents strongly or somewhat agreed that brands should be concerned about their ads appearing next to negative content on a website or app. The strategy to avoid publishing ads next to content which associates negatively and endangers the reputation of the advertising brand is often based on keyword blocking or blacklisting. This phenomenon causes digital ad revenue losses among online publishers who are bound to report on negative news, such as the *** pandemic, but will not be able to attract brands to advertise next to such content.
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MarketingCharts. (November 2, 2021). Share of consumers who thought that brands should be concerned about their ads appearing next to negative content on a website or app in the United States as of November 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1273758/brand-safety-ad-adjacency-usa/
MarketingCharts. "Share of consumers who thought that brands should be concerned about their ads appearing next to negative content on a website or app in the United States as of November 2021." Chart. November 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1273758/brand-safety-ad-adjacency-usa/
MarketingCharts. (2021). Share of consumers who thought that brands should be concerned about their ads appearing next to negative content on a website or app in the United States as of November 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1273758/brand-safety-ad-adjacency-usa/
MarketingCharts. "Share of Consumers Who Thought That Brands Should Be Concerned about Their Ads Appearing next to Negative Content on a Website or App in The United States as of November 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Nov 2021, /statistics/1273758/brand-safety-ad-adjacency-usa/
MarketingCharts, Share of consumers who thought that brands should be concerned about their ads appearing next to negative content on a website or app in the United States as of November 2021 ÌÇÐÄÆƽâ°æ, /statistics/1273758/brand-safety-ad-adjacency-usa/ (last visited July 25, 2026)
Share of consumers who thought that brands should be concerned about their ads appearing next to negative content on a website or app in the United States as of November 2021 [Graph], MarketingCharts, November 2, 2021. [Online]. Available: /statistics/1273758/brand-safety-ad-adjacency-usa/
