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State of brand safety according to advertising professionals in Europe as of February 2023

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Source

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Release date

March 2023

Region

Europe

Survey time period

January and February 2023

Number of respondents

157 respondents

Supplementary notes

Survey question: "Please state the extent to which you agree or disagree with the following statements about brand safety"

Citation formats

State of brand safety in Europe 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 26, 2023
During a survey carried out among advertising professionals in Europe in early 2023, **** of respondents agreed or strongly agreed that brand safety was a key priority for the ad industry in 2022. Additionally, ** percent stated that advertisers were more concerned with brand safety in 2023 than they were in 2022.
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