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Most purchased product categories via live commerce in Latin America in 2022

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Source

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Release date

August 2023

Region

Latin America and the Caribbean

Survey time period

August to September 2022

Supplementary notes

Q: "Which products have you bought via live shopping in the past 12 months?"

Citation formats

Most purchased categories via live commerce in Latin America 2022

Published by
F. Watty,
Mar 22, 2024
In Latin America, clothing emerged as the most popular product category purchased via live commerce in 2022, drawing nearly ** percent of those surveyed. Electronic devices and footwear closely followed, garnering ** and ** percent of respondents, respectively. Additionally, fragrances and hair care products were notable contenders in this trend.
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