During a 2024 survey, roughly ** percent of respondents in the United States said they purchased in livestreams because of real-time interactions. Meanwhile, ** percent said their main reason for using livestream for shopping was because of exclusive deals. Additionally, ** percent of U.S. shoppers reported using this channel due to the entertainment factor.
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Ark Invest. (March 26, 2025). Leading reasons to shop in livestreams among consumers in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1276308/shopping-reasons-livestreams-us/
Ark Invest. "Leading reasons to shop in livestreams among consumers in the United States in 2024." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1276308/shopping-reasons-livestreams-us/
Ark Invest. (2025). Leading reasons to shop in livestreams among consumers in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1276308/shopping-reasons-livestreams-us/
Ark Invest. "Leading Reasons to Shop in Livestreams among Consumers in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1276308/shopping-reasons-livestreams-us/
Ark Invest, Leading reasons to shop in livestreams among consumers in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1276308/shopping-reasons-livestreams-us/ (last visited July 28, 2026)
Leading reasons to shop in livestreams among consumers in the United States in 2024 [Graph], Ark Invest, March 26, 2025. [Online]. Available: /statistics/1276308/shopping-reasons-livestreams-us/
