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Leading tactics employed by B2B marketers to acquire prospect and customer data worldwide as of January 2022

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Sources

Release date

January 2022

Region

Worldwide

Survey time period

as of January 2022

Number of respondents

186 respondents

Special properties

among B2B marketing professionals from various industries

Supplementary notes

59 percent of respondents based in the United States.
Survey question: "Which of the below tactics for acquiring prospect and customer data do you find most effective?"
Exact date of survey not specified at source. Date of survey utilized here corresponds to date of survey release.

Citation formats

Leading B2B tactics to acquire prospect and customer data worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2022
According to a January 2022-released survey among B2B marketing professionals worldwide, ** percent of respondents cited registration forms on their own websites as the most effective tactic to gain prospect and customer data. Content download or offer forms on dedicated landing pages were cited by ** percent of respondents, while ** percent cited in-person events and trade shows.
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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
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