Tech attracted the largest share of digital advertising spending among B2B industries in the United States in 2022. Ads on tech products and services accounted for over ** percent of the total business-to-business ad expenditure in the country that year. Financial services registered a share of nearly ** percent of the total B2B spending.
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LinkedIn. (October 13, 2022). Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1351283/b2b-digital-ad-spend-industry-usa/
LinkedIn. "Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry." Chart. October 13, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1351283/b2b-digital-ad-spend-industry-usa/
LinkedIn. (2022). Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1351283/b2b-digital-ad-spend-industry-usa/
LinkedIn. "Distribution of Business-to-business (B2b) Digital Advertising Spending in The United States in 2022, by Industry." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Oct 2022, /statistics/1351283/b2b-digital-ad-spend-industry-usa/
LinkedIn, Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry ÌÇÐÄÆÆ½â°æ, /statistics/1351283/b2b-digital-ad-spend-industry-usa/ (last visited July 20, 2026)
Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry [Graph], LinkedIn, October 13, 2022. [Online]. Available: /statistics/1351283/b2b-digital-ad-spend-industry-usa/