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Share of mobile vs. non-mobile in business-to-business (B2B) digital advertising spending in the United States from 2016 to 2023

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Source

Release date

August 2021

Region

United States

Survey time period

2016 to 2020

Supplementary notes

Mobile includes advertising spending on tablets; non-mobile includes advertising that appears on desktop and laptop computers, and other internet-connected devices, and includes all the various formats of advertising on those platforms; display data includes banners and ads such as Facebook's News Feed Ads and Twitter's promoted Tweets, rich media, and video on WAP sites, mobile HTML sites, and embedded in-app/in-game advertising; search data includes advertising on search engines, search apps, and carrier portals; messaging data includes ad placements in SMS, MMS, and peer-to-peer messaging; video includes advertising that appears before, during, or after digital video content in a video player.

Citation formats

B2B digital ad spend in the U.S. 2016-2023, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 10, 2021
In 2021, mobile was expected to account for **** percent of total digital advertising spending of business-to-business advertisers in the United States. The share was forecast to increase to ** percent by 2023. When the entire digital ad market is considered (both B2B and B2C advertisers), the mobile's share was estimated at ** percent in 2021 and was projected to increase to ** percent by 2023.
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Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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