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Level of concern over ad fraud in connected TV (CTV) and over-the-top (OTT) advertising among marketers in the United States in March 2022

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Sources

Release date

July 2022

Region

United States

Survey time period

March 7 to 14, 2022

Number of respondents

151 respondents

Special properties

among ad agency or brand marketers involved in decision-making for CTV/OTT advertising

Method of interview

Online survey

Citation formats

Level of concern over ad fraud in CTV/OTT advertising in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2022
According to a survey conducted among United States marketers involved in decision-making for connected TV (CTV) and over-the-top (OTT) advertising in March 2022, ** percent of respondents stated they were very or somewhat concerned over ad fraud. The share of respondents saying they were not too concerned or not concerned at all amounted to ** percent.
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Topics

Ad fraudCybercrime and companies in the United StatesProgrammatic advertising worldwideCybercrime and internet users in the United StatesDigital advertising worldwide
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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