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Attitudes of internet users toward brands using their data for advertising and marketing personalization in the United States as of May 2022

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Source

Release date

July 2022

Region

United States

Survey time period

April and May 2022

Number of respondents

~1,000

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

Citation formats

Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2022

As of May 2022, around ** percent of online consumers surveyed in the United States said brands using their data for personalizing advertising and marketing made it easier to find products and services that interested them the most. Meanwhile, ** percent stated it often feels invasive, whereas ** percent reported disliking sharing personal information, no matter the benefit.

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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