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Marketing channels business-to-business (B2B) marketers were planning to adopt worldwide as of May 2023

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Sources

Release date

June 2023

Region

Worldwide

Survey time period

March 24 to May 5, 2023

Number of respondents

1,954 respondents

Special properties

among B2B leaders

Method of interview

Online survey

Citation formats

Marketing channels B2B businesses are planning to adopt worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2023

During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, ** percent of respondents said they were planning to adopt influencer marketing in the coming year. In-person events ranked first, with ** percent of respondents saying they were planning to use this channel in the near future.

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