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Share of business-to-business (B2B) marketing budget being allocated to selected marketing categories as of 2023, by region

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Sources

Release date

June 2023

Region

Worldwide

Survey time period

March 24 to May 5, 2023

Number of respondents

1,954 respondents

Age group

18 years and older

Special properties

among B2B leaders, from which APAC=500; NA=350; EMEA=904; LATAM=200

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Share of B2B marketing budget allocation to marketing categories 2023, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 18, 2024

During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, responding professionals from Latin America said they planned to allocate ** percent of their marketing budget to brand building and awareness. Respectively, marketers from Europe, Middle East, and Africa (EMEA) were allocating ** percent of their budgets on the same marketing sector.

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Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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