Business-to-business (B2B) healthcare and pharmaceutical industry digital advertising spending in the United States from 2018 to 2023
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and other internet-conncted devices on all formats mentioned; icludes ads suh as Facebook's News Feed Ads and Twitter's Promoted Tweets
Supplementary notes
* Forecast.
Citation formats
B2B healthcare & pharmaceutical industry digital ad spend in the U.S. 2018-2023
In 2020, the healthcare and pharmaceutical industry in the United States spent **** billion U.S. dollars on digital business-to-business (B2B) advertising in the country. Market forecasts indicate that by 2023, pharma and healthcare digital B2B advertising will reach **** billion dollars.
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DeepIntent (@deepIntentInc). (August 5, 2021). Business-to-business (B2B) healthcare and pharmaceutical industry digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1258413/b2b-healthcare-pharmaceutical-digital-ad-spend-usa/
DeepIntent (@deepIntentInc). "Business-to-business (B2B) healthcare and pharmaceutical industry digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)." Chart. August 5, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1258413/b2b-healthcare-pharmaceutical-digital-ad-spend-usa/
DeepIntent (@deepIntentInc). (2021). Business-to-business (B2B) healthcare and pharmaceutical industry digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1258413/b2b-healthcare-pharmaceutical-digital-ad-spend-usa/
DeepIntent (@deepIntentInc). "Business-to-business (B2b) Healthcare and Pharmaceutical Industry Digital Advertising Spending in The United States from 2018 to 2023 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Aug 2021, /statistics/1258413/b2b-healthcare-pharmaceutical-digital-ad-spend-usa/
DeepIntent (@deepIntentInc), Business-to-business (B2B) healthcare and pharmaceutical industry digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1258413/b2b-healthcare-pharmaceutical-digital-ad-spend-usa/ (last visited July 30, 2026)
Business-to-business (B2B) healthcare and pharmaceutical industry digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph], DeepIntent (@deepIntentInc), August 5, 2021. [Online]. Available: /statistics/1258413/b2b-healthcare-pharmaceutical-digital-ad-spend-usa/
