Julia Stoll
Research expert covering TV and video media
Connected TV viewership in the United States – statistics & facts
With the proliferation of broadband internet access in U.S. homes, connected TV devices such as streaming boxes and sticks, smart TVs, and gaming consoles, are growing in popularity. It is now standard for modern TV sets and is a prerequisite for being able to use popular video or music streaming offers. American viewers are keen to stream via CTVs as they search for new options after cutting the cord. The penetration rates of smart TV and streaming media players steadily increased in recent years, making connected TV the device of choice when streaming video. While consumers can easily download major services such as Netflix, Max, and Disney+ to their connected devices, some TV and media player brands like Roku and Samsung even provide their own streaming services.
